Broadcast Email


Silk Purse Productions provides marketing materials and services for realtors such as digital photography and virtual tours, high quality brochures, cards and other printed material, web design and broadcast email marketing.  We maintain a list of email addresses of over 30,000 individual realtors from all major companies in Northern and Central New Jersey, New York City, other parts of New York, Eastern Pennsylvania and parts of Florida.  Our coverage area is growing rapidly, and it will probably have increased by the time you read this.  On request we can acquire lists of realtors in any part of the US. (Contact us for details.) We use this list to instantaneously deliver feature rich marketing emails such as these.  This is an ideal way to announce new listings, price changes, open houses and other special events to the real estate community in your area.

To do a broadcast email we need 2 things to get started.  First is  our Broadcast Email Authorization form.  Please print it, fill it out, & fax it back to us at 908-968-0860.

Second, for whichever listing you want to broadcast please email the listing from your MLS (as you would to any prospective customer) to us at max@silkpurseproductions.com.  Please include anything you want in the email that’s not in the listing.  For example, if the email is for a public or Brokers’ open, we’ll need date & time and any other relevant details. 

Once we have everything we need to compose your email including pictures, text and destination offices, turnaround is usually about 48 hours or less.  You will receive a proof via email, and once you approve it, the email can be on its way.Compared to conventional mail and courier services the price of email marketing is surprisingly low.  There is no per item cost – no printing or duplication.  And, of course, there’s no postage or other delivery cost.  In addition emails sent today will be received today - within a few hours at most.Our charge for custom designing and sending email  to thousands of area realtors is only $85, and we now can include posting to our website and a link to the MLS listing,  to a virtual tour or to your own personal or company web page.  We can also provide email lists for other areas or target specific offices.  In the event the realtor needs a resend, it will cost only $65.

Please contact us if you have any other questions. Thank you.